An Introduction to Unrest

WE SUPPORT EARLY-STAGE IMPACT STARTUPS WHO HAVE THE POTENTIAL TO CHANGE THE WORLD - AT SCALE.

Revolutionary ideas, relentless optimism, an energy that only founders can bring.

They measure success in problems fixed - whatever their chosen fight: social equity, kilos of carbon, serotonin.

Unrest will be the global platform to launch the most successful of them.

Unrest in 130 seconds

62

ALUMNI COMPANIES

10000+

IMPACT COMMUNITY

500+

INVESTOR NETWORK

Why partner with us?

Be first-in with
high potential Founders

We find and select the next generation of business-defining founders. When we find them, we build deep and lasting relationships over a period of years, giving rise to an active and trusted community. The trust they place in Unrest naturally extends to the select partners we collaborate with.

We empower founders to build globally scalable businesses that do well by doing good. We afford our partners the opportunity to identify top-tier investment or commercial opportunities early.

Identify Commercial Opportunities

Attract & Develop
Exceptional People

86% of Gen Zs say a sense of purpose at work is key to job satisfaction. We offer our partners - and their people - opportunities to network and collaborate with impact-led startups on the Unrest programme and our community events.

Create powerful brand differentiation

We partner with institutions to whom brand purpose and ESG considerations are core. We reinforce our partners’ commitment to creating positive change, opening up avenues for growth within a network that is committed to both environmental and social impact.

From our alumni...

We back diverse founders

Solving the world’s problems most effectively requires diversity of thought. This principle is a core tenet of our sourcing strategy when deciding which founders to support. To date:

  • 72% of our cohort companies have at least one female founder;

  • 48% of companies are founded by immigrants; and

  • 10% are part of the LGBTQIA+ community.

Some of our high-growth brands

Our partners

Sponsorship opportunities

B2C Impact Accelerator

Community Events

Impact <> Investor Office Hours

Example sponsorship results

1. Outperformed on Lead Target by 406%

For one of our sponsors, we exceeded conversion targets by 406%, thanks to a strategic approach tailored to founders' purchase journeys. This success was driven by three custom email flows designed to address the unique needs of different user segments. For new users, we crafted onboarding flows that highlighted the value of sponsor’s services, building trust and encouraging first-time conversions. For existing users, we focused on upselling by showcasing premium offerings and advanced features that aligned with their growth goals.

2. Conversion Targets Reached in One Single Email

We successfully reached one sponsor’s targets with a single, impactful email campaign. This campaign was strategically timed to maximise engagement and highlighted four key benefits and applications of their services for startup founders. By tailoring the message to address the specific needs and interests of the IIOH applicants, the email achieved exceptional resonance. The response was highly positive, reaching the lead target within just a few hours of release.

3. Hundreds of Custom Data Insights Unlocked

IIOH unlocked hundreds of valuable data points for our sponsors, offering deep insights into the startup ecosystem. Through the application process for IIOH, founders provided detailed responses on topics such as business stage, amounts raised to date, and more. Sponsors gained access to this rich data set, tailored to their specific package. Notably, our headline sponsor leveraged the opportunity to ask a series of custom questions to all 399 applicants, gathering precise insights into user behaviour, purchase patterns, and competitor dynamics.

Meet the team

Engage with Impact

Want to engage the next generation of mission-led founders? Book a call with the Unrest Partnerships team to discuss how you can get involved.