Mishcon de Reya x Unrest
Mishcon de Reya x Unrest
powered by Impact
Unrest and Mishcon de Reya are natural partners, united by a shared belief in the power of purpose-led business to drive meaningful change. Both organisations are deeply committed to supporting impact-driven founders and creating a more equitable, sustainable future.
By partnering together, we can demystify legal services for early-stage entrepreneurs—making expert legal guidance more accessible and showcasing the value of a strong, trusted lawyer relationship from day one.
Mishcon’s deep understanding of risk and its commitment to empowering clients complements Unrest’s mission to build the confidence and capability of founders tackling the world’s biggest challenges. Together, we can remove barriers, unlock potential, and help shape ventures that not only grow, but grow responsibly.
How we’ll support your goals
We believe the best partnerships grow over time, starting with a shared focus and a willingness to learn together. By selecting one or two targeted activities to trial, such as one of the events below, we can build trust, demonstrate impact, and lay the foundation for a long-term, values-aligned collaboration.
We recommend delivering one of the trial activities in association with our upcoming Impact <> Investor Office Hours event in May. This event attracts 400 applicants who all identify their current needs. We expect over 100 of these to have requested support in IP & Law, providing an opportunity for qualified lead generation to drive revenue as well as reputation.
Suggested trial activities
1. A Legal Surgery
A Surgery is a proven concept designed to support impact founders on their journey.
We match the most suitable startups from our network with members of your team to diagnose, advise, and guide on live legal challenges, helping you to give back to the startup community, providing your team with valuable development opportunities, and generating close, meaningful engagement, which will lead to valuable future work for Mishcon.
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Brand visibility on the IIOH #2 campaign reaching 3000+ impact startups
1-1 meetings with 20+ qualified leads
Custom insights on all leads
Dedicated promotional campaign via email and socials
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£20,000
2. Community Event
Unrest events are carefully designed to challenge the status quo; bringing together diverse founders and investors to discuss real, unfiltered topics that matter.
Hosted at our stunning central London office, you can co-create and sponsor your own Unrest Community Event, embedding you in conversations that matter, engaging with handpicked, high-quality founders and other impact-minded top-tier institutions to hear their impactful stories.
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Brand visibility on the IIOH #2 campaign reaching 3000+ impact startups
50+ target attendees including startups, industry leaders, and influential impact VC’s
Dedicated promotional campaign via email and socials
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£15,000
3. Educational Webinar
Our targeted, interactive webinars provide guidance and support to the impact community through carefully curated topics.
We will co-create, host, and co-deliver a webinar on a topic that aligns Michcon’s strengths with the known needs of our community. A tailored promotional campaign will reach and engage that startups with needs that Mishcon can support.
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Brand visibility on the IIOH #2 campaign reaching 3000+ impact startups
30+ target attendees with qualification (60+ target registrations)
Custom insights on all leads
Dedicated promotional campaign via email and socials
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£12,000
Why partner with us?
Be first-in with
high potential Founders
We find and select the next generation of business-defining founders. When we find them, we build deep and lasting relationships over a period of years, giving rise to an active and trusted community. The trust they place in Unrest naturally extends to the select partners we collaborate with.
We empower founders to build globally scalable businesses that do well by doing good. We afford our partners the opportunity to identify top-tier investment or commercial opportunities early.
Identify Commercial Opportunities
Attract & Develop
Exceptional People
86% of Gen Zs say a sense of purpose at work is key to job satisfaction. We offer our partners - and their people - opportunities to network and collaborate with impact-led startups on the Unrest programme and our community events.
Create powerful brand differentiation
We partner with institutions to whom brand purpose and ESG considerations are core. We reinforce our partners’ commitment to creating positive change, opening up avenues for growth within a network that is committed to both environmental and social impact.
Example sponsorship results
1. Outperformed on Lead Target by 406%
For one of our sponsors, we exceeded conversion targets by 406%, thanks to a strategic approach tailored to founders' purchase journeys. This success was driven by three custom email flows designed to address the unique needs of different user segments. For new users, we crafted onboarding flows that highlighted the value of sponsor’s services, building trust and encouraging first-time conversions. For existing users, we focused on upselling by showcasing premium offerings and advanced features that aligned with their growth goals.
2. Conversion Targets Reached in One Single Email
We successfully reached one sponsor’s targets with a single, impactful email campaign. This campaign was strategically timed to maximise engagement and highlighted four key benefits and applications of their services for startup founders. By tailoring the message to address the specific needs and interests of the IIOH applicants, the email achieved exceptional resonance. The response was highly positive, reaching the lead target within just a few hours of release.
3. Hundreds of Custom Data Insights Unlocked
IIOH unlocked hundreds of valuable data points for our sponsors, offering deep insights into the startup ecosystem. Through the application process for IIOH, founders provided detailed responses on topics such as business stage, amounts raised to date, and more. Sponsors gained access to this rich data set, tailored to their specific package. Notably, our headline sponsor leveraged the opportunity to ask a series of custom questions to all 399 applicants, gathering precise insights into user behaviour, purchase patterns, and competitor dynamics.
We back diverse founders
Solving the world’s problems most effectively requires diversity of thought. This principle is a core tenet of our sourcing strategy when deciding which founders to support. To date:
72% of our cohort companies have at least one female founder;
48% of companies are founded by immigrants; and
10% are part of the LGBTQIA+ community.
60
ALUMNI COMPANIES
3000+
IMPACT COMMUNITY
500+
INVESTOR NETWORK
Some of our high-growth brands
Our partners
Meet the team
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Co-FounderPan has over 10 years of experience in strategy and operations roles within high-growth startups. Before joining Unrest, he led the Fund and Global Operations for Entrepreneur First, Europe's leading deep-tech accelerator and fund.
As one of the two co-founders of Unrest, Pan is responsible for the process of selecting the UK's most ambitious impact founders to join the program and is also overseeing plans to raise Unrest's own VC fund.
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Co-FounderOrr brings over 10 years of senior consumer marketing leadership, with experience spanning from large FMCG giants like L'Oreal and Procter & Gamble to high-growth scaleups such as Little Moons (Series B) and Vertical Future (Series A).
Orr also serves as an experienced Non-Executive Director (NED) on the boards of consumer startups, where he provides strategic guidance and oversight to help these companies navigate their growth journeys.
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Sourcing & SelectionLiesa is a growth marketing strategist with a strong background in brand and design, having worked for global lifestyle brands such as Matchesfashion, Zara, and Bumble.
Over the past decade, she has held senior marketing roles at startups and scale-ups across various sectors, including Dating, Greentech, and Fintech.
At Unrest, Liesa is responsible for sourcing and selecting the most impactful startup founders to join Unrest's flagship accelerator program.
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Associate Director
Anas has over 20 years of experience helping businesses tackle complex strategic challenges, particularly in the financial services/fintech, manufacturing, and sports sectors.
Since joining Unrest in January 2021, he has played a key role in building and delivering the program, as well as contributing to the sourcing and evaluation of cohort companies, investor outreach, and other strategic initiatives.
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Head of PartnershipsAndy has almost 15 years experience in forging meaningful partnerships that create value for both partners and communities. He believes that great business outcomes don’t have to come at the expense of social responsibility; rather, they can fuel one another.
As Head of Partnerships, it is Andy’s role to ensure that Unrest’s partners derive maximum value from engagement with the impact community.
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Community ManagerPoppy is all about building connections and creating spaces where people feel supported, valued, and empowered. She leads all community-related projects at Unrest, bringing founders, alumni, and the wider network together through engaging events and member-led initiatives. She ensures founders get the most out of their time at Unrest by keeping alumni engaged, amplifying their successes, and fostering collaboration.
With a background in the charity sector, Poppy previously led the community and resettlement programme at Ella’s, overseeing 50+ projects and building partnerships to keep survivors connected to their communities. She brings that same commitment to Unrest, creating a thriving, supportive ecosystem where founders and brands can grow.