Mishcon de Reya x Unrest
powered by Impact

Unrest and Mishcon de Reya are natural partners, united by a shared belief in the power of purpose-led business to drive meaningful change. Both organisations are deeply committed to supporting impact-driven founders and creating a more equitable, sustainable future.

By partnering together, we can demystify legal services for early-stage entrepreneurs—making expert legal guidance more accessible and showcasing the value of a strong, trusted lawyer relationship from day one.

Mishcon’s deep understanding of risk and its commitment to empowering clients complements Unrest’s mission to build the confidence and capability of founders tackling the world’s biggest challenges. Together, we can remove barriers, unlock potential, and help shape ventures that not only grow, but grow responsibly.

Getting started with a co-hosted event

We believe the best partnerships grow over time, starting with a shared focus and a willingness to learn together. By starting with the event outlined below, we can build trust, demonstrate impact, and lay the foundation for a long-term, values-aligned collaboration.

Unrest events are carefully designed to challenge the status quo; bringing together diverse founders and investors to discuss real, unfiltered topics that matter.

We propose that we co-host an event at the Unrest office that entertains and engages clients of the Mishcon de Reya Private Wealth & Capital team, established impact founders from the wider Unrest network, and investors/VC’s from the Unrest impact network.

Event topic: TBC

Suggested topic: What does it mean to invest in Impact? (tailored to Private Wealth clients)

Other examples of Unrest events include: Urban Cities, Ladies Who Launch, Lessons I Wish I’d Learned Earlier In My Journey.

Location: Unrest office

Suggested date: September 2025

Size: 50+ (100 max capacity)

Investment: £5,000 (As indicated in our previous proposal, the standard price for this is £15,00. We are happy to offer this substantially cheaper in this instance to build a long term partnership.)

A long-term partnership

To help us move forward into a long-term, values-aligned partnership, we have created a 12-month schedule below that will allow us to truly serve the consumer impact community together and support Mishcon de Reya’s ROI in the startup ecosystem across the three R’s: Revenue, Retention, and Reputation.

COMING IN 2026

Quarter 1

Content & Thought Leadership

Unrest will create and deliver a content campaign that positions Mishcon De Reya as the leader in legal services for consumer impact startups. This will be a far-reaching, multi-channel, and multi-activity campaign that demonstrates Mishcon de Reya’s passion for impact, expert legal services, and experience working with consumer impact startups.

We can ensure this complements rather than competes with Mishcon’s Positive Disruptors podcast by promoting the podcast and sharing guests/features.

Deliverables
Video Interview

Social Media Snippets

Panel Interview Spot (Unrest hosted event)

Feature in Unrest Magazine

(Standard investment for all individual activities shown is £90,000)

ROI
Directly engage over 5000+ in the Unrest consumer impact network through email, socials, and events

2500+ impressions on socials (average 3% CTR)

50+ targeted event attendees

Magazine circulation: 500

Quarter 2 & 3

Sponsorship of the Unrest Accelerator:
Pillar Partner

Be a key partner of the premier consumer impact accelerator, building strong relationships with only the absolutely highest potential early-stage founders from the start of their journey. As a partner, you’ll have the opportunity to work closely with visionary founders; providing the insights, tools, and expertise they need to build the next generation of successful, mission-driven companies, and become their first choice for legal support.

As the legal partner of choice, you can be the go-to-partner for all future activities, including investment rounds from Seed onwards.

Deliverables

On-programme educational sessions with the Accelerator cohort

Custom Social Media Content

Sponsorship of the Unrest Demo Day (300+ attendees)

ROI

15 Highly-Qualified, Highly-Engaged Leads with curated meaningful engagement

2500+ impressions on socials (average 3% CTR)

Consistent Brand Visibility over 6 months, including newsletter features (2000+) and 5000+ impressions on socials (average 3% CTR)

Impact Community Event

Quarter 4

Co-hosted at our central London office, you’ll have the opportunity to co-create and sponsor your own Unrest Community Event. Create an authentic environment for relationship-building with handpicked founders, influential institutions, VC’s, and existing Mishcon De Reya clients setting the foundation for long-term collaboration and future opportunities. Mishcon will be branded as the sponsor on all promotions and on the day, and will open/close the event.

Event options: Pitch Competition, Networking Nights, Disruptive Panels, Intimate Dinners

Deliverables

Host your own event with a curated target audience, including new relationships and your existing clients.

Premium branding on event promotion and follow up.

Open/close the event to be front and centre

ROI

50+ attendees, highly curated

Facilitated follow ups to drive lead conversion

Promotional campaign to our full network of 5000+

Total investment for 2026: £80,000

Why partner with us?

Be first-in with
high potential Founders

We find and select the next generation of business-defining founders. When we find them, we build deep and lasting relationships over a period of years, giving rise to an active and trusted community. The trust they place in Unrest naturally extends to the select partners we collaborate with.

We empower founders to build globally scalable businesses that do well by doing good. We afford our partners the opportunity to identify top-tier investment or commercial opportunities early.

Identify Commercial Opportunities

Attract & Develop
Exceptional People

86% of Gen Zs say a sense of purpose at work is key to job satisfaction. We offer our partners - and their people - opportunities to network and collaborate with impact-led startups on the Unrest programme and our community events.

Create powerful brand differentiation

We partner with institutions to whom brand purpose and ESG considerations are core. We reinforce our partners’ commitment to creating positive change, opening up avenues for growth within a network that is committed to both environmental and social impact.

Example sponsorship results

1. Outperformed on Lead Target by 406%

For one of our sponsors, we exceeded conversion targets by 406%, thanks to a strategic approach tailored to founders' purchase journeys. This success was driven by three custom email flows designed to address the unique needs of different user segments. For new users, we crafted onboarding flows that highlighted the value of sponsor’s services, building trust and encouraging first-time conversions. For existing users, we focused on upselling by showcasing premium offerings and advanced features that aligned with their growth goals.

2. Conversion Targets Reached in One Single Email

We successfully reached one sponsor’s targets with a single, impactful email campaign. This campaign was strategically timed to maximise engagement and highlighted four key benefits and applications of their services for startup founders. By tailoring the message to address the specific needs and interests of the IIOH applicants, the email achieved exceptional resonance. The response was highly positive, reaching the lead target within just a few hours of release.

3. Hundreds of Custom Data Insights Unlocked

IIOH unlocked hundreds of valuable data points for our sponsors, offering deep insights into the startup ecosystem. Through the application process for IIOH, founders provided detailed responses on topics such as business stage, amounts raised to date, and more. Sponsors gained access to this rich data set, tailored to their specific package. Notably, our headline sponsor leveraged the opportunity to ask a series of custom questions to all 399 applicants, gathering precise insights into user behaviour, purchase patterns, and competitor dynamics.

We back diverse founders

Solving the world’s problems most effectively requires diversity of thought. This principle is a core tenet of our sourcing strategy when deciding which founders to support. To date:

  • 72% of our cohort companies have at least one female founder;

  • 48% of companies are founded by immigrants; and

  • 10% are part of the LGBTQIA+ community.

60

ALUMNI COMPANIES

4000+

IMPACT BRAND COMMUNITY

500+

INVESTOR NETWORK

Some of our high-growth brands

Our partners

Meet the team


  • Co-Founder

    Pan has over 10 years of experience in strategy and operations roles within high-growth startups. Before joining Unrest, he led the Fund and Global Operations for Entrepreneur First, Europe's leading deep-tech accelerator and fund.

    As one of the two co-founders of Unrest, Pan is responsible for the process of selecting the UK's most ambitious impact founders to join the program and is also overseeing plans to raise Unrest's own VC fund.


  • Co-Founder

    Orr brings over 10 years of senior consumer marketing leadership, with experience spanning from large FMCG giants like L'Oreal and Procter & Gamble to high-growth scaleups such as Little Moons (Series B) and Vertical Future (Series A).

    Orr also serves as an experienced Non-Executive Director (NED) on the boards of consumer startups, where he provides strategic guidance and oversight to help these companies navigate their growth journeys.


  • Sourcing & Selection

    Liesa is a growth marketing strategist with a strong background in brand and design, having worked for global lifestyle brands such as Matchesfashion, Zara, and Bumble.

    Over the past decade, she has held senior marketing roles at startups and scale-ups across various sectors, including Dating, Greentech, and Fintech.

    At Unrest, Liesa is responsible for sourcing and selecting the most impactful startup founders to join Unrest's flagship accelerator program.

  • Associate Director

    Anas has over 20 years of experience helping businesses tackle complex strategic challenges, particularly in the financial services/fintech, manufacturing, and sports sectors.

    Since joining Unrest in January 2021, he has played a key role in building and delivering the program, as well as contributing to the sourcing and evaluation of cohort companies, investor outreach, and other strategic initiatives.


  • Head of Partnerships

    Andy has almost 15 years experience in forging meaningful partnerships that create value for both partners and communities. He believes that great business outcomes don’t have to come at the expense of social responsibility; rather, they can fuel one another.

    As Head of Partnerships, it is Andy’s role to ensure that Unrest’s partners derive maximum value from engagement with the impact community.


  • Community Manager

    Poppy is all about building connections and creating spaces where people feel supported, valued, and empowered. She leads all community-related projects at Unrest, bringing founders, alumni, and the wider network together through engaging events and member-led initiatives. She ensures founders get the most out of their time at Unrest by keeping alumni engaged, amplifying their successes, and fostering collaboration.

    With a background in the charity sector, Poppy previously led the community and resettlement programme at Ella’s, overseeing 50+ projects and building partnerships to keep survivors connected to their communities. She brings that same commitment to Unrest, creating a thriving, supportive ecosystem where founders and brands can grow.